Get to know truCX, the mission driving us and the breakthroughs we help our customers create
truCX is the intelligence layer for modern enterprises—fusing AI, automation, and design thinking to transform service and operations with speed, clarity, and scale.
- Mission
- Values
- Team
- FAQS
Who is truCX?
truCX is an intelligent discovery platform built to transform how organizations align, plan, and decide faster.
Designed around critical business moments and powered by actionable intelligence, truCX enables teams to surface capabilities, align cross-functional priorities, and move faster. From automation to AI-driven insights, our platform turns complexity into clarity, empowering organizations to drive innovation, improve performance, and deliver measurable impact at scale.
truCX Mission
At truCX, our mission is to revolutionize how organizations harness insights and act, empowering teams to drive intelligent decisions and continuous improvement through one unified platform.
Purpose
Our purpose is to empower organizations to thrive in the complex technology-driven economy, guiding every decision they make.
Our Core Values
We believe our character is defined by how we conduct ourselves in every interaction, every day
Insatiable Curiosity
We question everything, explore relentlessly and because curiosity never killed the cat, it killed the competition
Empowering
Unlocking the intelligence within every organization to fuel growth, clarity, and confident action
Smart Disruption
We innovate with intent, challenging what matters to create meaningful work that drives lasting change
Boldly Optimistic
We believe in what's possible, while turning ambition into action and the impossible into the inevitable
An experienced team of CX and Technology entrepreneurs
People matter, but experience is invaluable.
Our restless spirit of entrepreneurship, appetite to create meaningful relationships and outfitting organizations for transformative technology decisioning has been the backbone of our existence.
Richard Tarity
Founder & CEO, truCX
Message from Our Founder
When I started truCX, it wasn’t just to build another platform it was to solve a problem I’d seen for over two decades across hundreds of organizations.
Too many teams are flying blind
After 26 years in the customer experience and technology industry. I knew the answer wasn’t manual discovery or more one-time snapshots from consultants. It was clarity, simplicity, and control.
I created truCX to give teams the intelligence they already have but can’t see. To help organizations align, plan, and decide faster in a complex technology world without guesswork or delay.
This isn’t about trends. It’s about transformation. And we’re just getting started.
Marty Jackson
Strategic Advisor
An experienced team of Technology Innovators
People matter, but Experience is invaluable.
Our restless spirit of entrepreneurship, appetite to create meaningful work and outfitting organizations for transformative Customer Experience (CX) has been the backbone of our existence.
Richard Tarity
Founder & CEO, truCX
Message from Our Founder
When I started truCX, it wasn’t just to build another platform it was to solve a problem I’d seen for over two decades across hundreds of organizations.
Too many teams are flying blind
They’re overloaded with data, starved for insight, and stuck in cycles of reaction instead of progress.
After 26 years in the customer experience and technology industry. I knew the answer wasn’t manual discovery or more one-time snapshots from consultants. It was clarity, simplicity, and control.
I created truCX to give teams the intelligence they already have but can’t see. To help organizations align, plan, and decide faster in a complex technology world without guesswork or delay.
This isn’t about trends. It’s about transformation. And we’re just getting started.
How can you use truCX to deliver new value and growth? Start by rethinking customer service experiences.
Make customer experience a strategic advantage, powered by technology, guided by purpose, and embedded in your culture. It’s not just support, it’s how your organization creates value, every step of the way.
Frequently asked questions
truCX is an innovative customer experience (CX) optimization platform centered around critical moments, business insights and intuitive journeys. By surfacing key insights from cross functional CX teams and stakeholders, your organization will drive real-time intelligence, and take the right actions at the right time to trend highest priorities and needs to improve the customer experience across your organization.
You may decide at anytime to upgrade or downgrade your subscription according to your needs, just email alethea@trucx.net
Please reach out to us at alethea@trucx.net and we will contact you to discuss options
To cancel your subscription please email our Support center at alethea@trucx.net and we will process your request as soon as possible. Monthly subscription payments will be stopped on the anniversary date of the following month and annual subscription payments will be stopped on the anniversary date of the following year. You will be able to continue and use the tool until the subscription expires.
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