truCX

A single customer experience collaboration platform

Gathering feedback from cross-functional teams enables your organization to uncover immediate insights into your CX capabilities. This empowers timely decision making, directing attention towards critical priorities and addressing essential requirements to enhance the overall customer experience across the entire organization.

A CX platform crafted to meet the evolving needs of customers

Evolving customer needs


As customer expectations rise in the Customer Economy, it is essential for brands to evaluate various touchpoints for a thorough understanding of their customer experience (CX) capabilities and priorities in customer service. Utilizing these insights will empower you to shape your strategy, enhance engagement, and foster growth.

Hyper competitive market

In the modern CX business era, every organization aims to adapt to evolving customer demands. However, the competition to acquire and retain customers is escalating, presenting increasing challenges. Brands with a customer-centric approach can leverage CX design thinking to distinguish how they deliver value to their customers.

Digital disruption era


The impact of digital transformation extends beyond customer behavior, transforming the expectations of our internal teams as they strive to provide enhanced services. Challenging the status quo is the beginning of creating digital disruption and securing lifelong customer loyalty.

Capture the Moments

truMoments highlights the necessity of a centralized and user-friendly collaboration platform for establishing key thoughts, enabling adaptation with your teams, adding value to your brand, and driving sustained business growth. CX baselining helps pinpoint specific strengths and weaknesses in your current CX capabilities. This level of insight is crucial for focusing efforts on areas that need improvement.

By applying a CX design thinking approach, truMoments delivers a range of core and in-depth frameworks that empower organizations to achieve a holistic view of their CX maturity. This enhanced understanding equips leaders to make more informed choices about technology investments, process improvements, and the overall CX strategy.

CX baselining is a valuable tool for organizations seeking to understand, measure, and enhance their customer experience efforts, leading to improved business performance and customer satisfaction.

truMoments Frameworks

Generating ideas through collaborative ideation

Shared Ownership and Accountability

When all stakeholders are involved in the process of developing customer-centric solutions, they are more likely to be committed to the successful execution of those solutions and motivated to contribute their ideas and insights to enhance the customer experience.

Invite, collaborate, share


By bringing together stakeholders from various functions—such as marketing, sales, IT, and customer support—organizations can ensure that a wide range of perspectives and expertise are integrated into the ideation process.

Set your own pace


Due to our focus on scalability, agility, and flexibility, once you establish the appropriate CX baseline, you gain complete independence and empowerment to carry on your CX work with core teams and various stakeholders.

Speak with experienced CX experts

truCX is here to guide you throughout the entire process of enhancing your customer experience (CX) strategy. We specialize in tailoring your CX outcomes and charting a clear path to growth. Utilize CX baselining as a powerful tool to reshape and elevate your brand, ensuring its success.

Advantages of a single CX collaboration platform

Empower and unite your CX teams and their feedback on a single platform, seamlessly integrating CX orchestration and CX activities

Effortlessly harmonize your CX strategy with core and deep dive frameworks rooted in CX design thinking, facilitating a reciprocal influence between operational outcomes and CX strategy

Equip your team with CX baselining, interconnected and validated frameworks, plug-and-play templates featuring shared data for actionable insights

Expand and fortify your CX program using a unified and cohesive approach that allows you to enhance your capabilities at your own pace

Sync CX investments with experiences and insights that enhance capabilities, loyalty and drive revenue impact and overall growth

Make well-informed decisions with the help of a scoring system that prioritizes actionable items and charts out a phased approach to tackling the highest priorities

Demonstrate the impact of CX initiatives and ensure funding by consistently connecting CX to crucial business outcomes that drive Return On Investment

Eliminate unfounded assumptions about customer needs and behaviors by surfacing genuine stakeholder feedback and insights derived from key moments within your CX journeys

Empowering Acceleration for CX Decision Making.

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